Thomas Hixon
Back to work

Media & Consulting · Jul 2023 – Present

Growing Your Business With People

Podcast & talent-acquisition consultancy — CMS site rebuild

+56%

SEO score improvement

+20%

UX improvement from layout redesign

~4 hrs

saved per episode on layout work

Media & ConsultingJKL Advisors

The problem

The podcast's static site made publishing slow and repetitive for non-technical staff, held back organic discoverability, and had UX friction across common click paths.

The solution

Redesigned the site layout and refactored frontend components, migrated to a dynamic Sanity.io CMS, built a modular component-driven page-building system in Next.js, and implemented schema.org structured data for SEO.

Tech stack

Next.jsSanity CMSReactschema.org